Weifang Yangjiabu Folk Art Co., Ltd in Shandong

Weifang Yangjiabu Folk Art Co., Ltd. (潍坊杨家埠民俗艺术有限公司) is a cultural enterprise focused on the protection and inheritance of national-level intangible cultural heritage. It is located in Xiyangjiabu Village, Hanting Subdistrict, Hanting District, Weifang City (潍坊市寒亭区寒亭街办西杨家埠村), Shandong Province (山东省). Below is a comprehensive introduction to its main information:

I. Basic Information

  • Established: April 25, 2008

  • Enterprise Type: State-owned holding enterprise (controlled by Weifang Hanting District Financial Investment Co., Ltd. (潍坊市寒亭区财金投资有限公司) and other stakeholders)

  • Legal Representative: Huang Longfei (黄龙斐) (also serving as the General Manager)

  • Registered Capital: 211 million RMB

  • Operational Status: Active / Open for Business

II. Core Business and Intangible Heritage Inheritance

National-Level Intangible Cultural Heritage Projects

  • Yangjiabu Woodblock New Year Paintings (杨家埠木版年画) and Weifang Kite Making Skills (潍坊风筝制作技艺) are two national-level intangible cultural heritage projects.

  • In 2024, the company was recognized by the Ministry of Culture and Tourism (文化和旅游部) as a National-Level Intangible Cultural Heritage Productive Protection Demonstration Base.

Protection and Inheritance Measures

  • The company has established several exhibition spaces, including a Kite Museum (风筝博物馆), a New Year Paintings Museum (年画博物馆), and an Intangible Heritage Learning Zone (非遗传习区).

  • It has collected over 600 sets of old New Year painting woodblocks and 103 pieces of kite craftsmanship. It has also systematically recorded the files of inheritors.

  • The company organizes cultural exchanges for inheritors, including trips to Germany and Canada, enhancing international cultural exchange.

Industry Scale

  • The company produces nearly 10 million kites and 20 million New Year paintings annually, driving the development of surrounding 23 villages.

  • In 2025, the company’s total revenue reached 8.8 million RMB (data from 2011), with a wide industry influence.

III. Integration of Culture and Tourism Development

Yangjiabu Folk Art Grand View Garden (杨家埠民间艺术大观园):

  • The core operational scenic area, covering 350 acres, is a National AAAA-level Tourist Scenic Area (国家AAAA级旅游景区).

  • It has four major functional zones: Intangible Heritage Display Area, Ancient Village Culture Area, Folk Street, and Real-life Interpretation Area, with 36 scenic spots.

  • Visitors can experience New Year painting printing and kite making. The site hosts over 100,000 educational tourists annually.

Festival Activities:

  • Every year, the company holds the Yangjiabu Kite and New Year Paintings Art Festival, attracting visitors from both China and overseas.

  • At the 42nd Weifang International Kite Festival, it consistently wins awards for traditional and innovative kites.

IV. Social Honors and Cultural Influence

  • The company has been recognized as a National Cultural Industry Demonstration Base (国家级文化产业示范基地), China’s Folk Art Town (中国民间艺术之乡), and a Shandong Province Intangible Cultural Heritage Tourism Experience Base (山东省非遗旅游体验基地).

  • The company has served as a filming location for popular films and TV dramas such as “Red Sorghum” (红高粱) and “The Grandmaster” (大掌门), which has further enhanced its cultural influence.

  • Through the “Village Collective + Company” model, it promotes the development of cultural and creative products (such as New Year painting fans and kite incense burners), expanding the industry chain.

The company, with its focus on productive protection, deeply integrates intangible heritage inheritance with the cultural tourism industry, becoming an important vehicle for promoting Qilu Folk Culture (齐鲁民俗文化).