Museum of Visual Art in Beijing

The Museum of Visual Art (视觉经典美术馆) is a non-profit art museum funded by the Xinyuan Group (信远集团) and located in the Dongcheng District (东城区) of Beijing (北京市), at the northeast corner of the Dongdan Crossroad (东单十字路口). The museum spans over 800 square meters and features exhibition halls, a salon area, and a souvenir section. It was officially opened in 2010 and operates on a membership basis, regularly hosting art exhibitions, including “Ask the Plum – Chen Guangwen’s Personal Works Exhibition” (问梅——陈广文个人近作展) and “Architecture Photography Tour – Pang Xiaowei’s Nationwide Tour” (逄小威建筑摄影作品全国巡回展), among others.

The museum was established and is operated by Beijing Museum of Visual Art Co., Ltd. (北京视觉经典美术馆有限公司), which was founded in 2009. The museum aims to offer a space for exhibition, collection, academic exchange, and public education in the arts. During its establishment, the museum received donations from various artists for its collection and also hosted commercial brand events such as the LACOSTE (法国LACOSTE) new product launch.

Key Information

  • Name: Museum of Visual Art (视觉经典美术馆)

  • Location: Dongdan Crossroad, Dongcheng District, Beijing

  • Total Area: 800 m²

  • Opening: 2010

  • Type: Art Exhibition Museum

  • Features: Exhibitions, Collections, Art Education, Salon & Membership Services

Museum Philosophy and Design

The Museum of Visual Art (视觉经典美术馆) is dedicated to presenting exquisite artworks within its modest space, emphasizing “quality over quantity” (“勿求其大，惟求其精”). The museum seeks to stand out in the competitive art scene in China by combining elements of exhibition, collection, academic exchange, research, and aesthetic education.

The museum is designed to offer visitors a rich cultural experience and to provide a platform for artistic expression. It consists of two floors:

  • Ground Floor: 515 m², including the exhibition hall (290 m²) and souvenir area. The exhibition hall features a 5-meter high display line, spanning 30.85 meters in length.

  • Second Floor: 285 m², including an exhibition corridor, exhibition area, and salon zone (110 m²), with a 2.2-meter high display line stretching 50.35 meters.

Mission and Goals

The museum’s mission is to offer visitors a space where they can experience the charm of art, engage with aesthetic philosophy, and explore the deeper meaning of visual art. It aims to promote the prosperity of cultural and artistic creation, enhance artistic theory, and contribute to the healthy development of the art market in China. The museum also plays an active role in cultivating and fostering art professionals.

Exhibitions and Events

Throughout its history, the museum has hosted various notable exhibitions featuring Chinese and international artists. The exhibitions are carefully curated to provide a variety of artistic experiences, ranging from paintings and photography to sculptures and mixed media art. Some of the prominent exhibitions hosted by the museum include:

  • March 20–April 3, 2010: “Ask the Plum – Chen Guangwen’s Personal Works Exhibition” (问梅——陈广文个人近作展)

  • May 16, 2010: “Shanghai 2010 – Pang Xiaowei’s Architectural Photography National Tour” (上海·2010 — 逄小威建筑摄影作品全国巡回展)

  • May 19–25, 2010: “Imagery and Expression – Tang Chuanjie’s Oil Painting Exhibition” (意象·表现 汤传杰油画作品展)

  • November 16–22, 2010: “The Charm of Wonderland – Penglai Painting and Photography Exhibition” (仙境之韵 蓬莱书画摄影展)

  • December 17, 2010–January 10, 2011: “Five-Color Splendor – Zheng Xilin’s Traditional Chinese Painting Exhibition” (五色天华 — 郑希林砺金国画作品展)

The museum also offers a space for commercial events, such as brand launches and media gatherings. These events include:

  • April 30, 2010: “Spring” Fashion Cocktail Party

  • May 5, 2010: “Let Love Go On” Film Opening Ceremony (电影《将爱情进行到底》开机仪式)

  • May 2010: LACOSTE Fall/Winter New Product Launch (法国LACOSTE鳄鱼秋冬新品发布会)

  • November 18, 2010: “Channel No. 5” Perfume Thank-You Dinner (香水答谢晚宴)

Membership Program

The museum has a membership system, offering exclusive privileges for members, including access to private events, artists’ salons, and other special activities. Members can experience the art world up close while enjoying tea and engaging in meaningful discussions about art and aesthetics.

Salon and Social Events

The museum frequently hosts artist salons and exclusive gatherings, providing a space for members to meet, discuss art, and explore ideas in a comfortable and inspiring environment. These events not only support art creation but also encourage collaboration and exchange among artists and art enthusiasts.

Social and Cultural Contribution

The museum plays a vital role in promoting art appreciation and education in the community. By hosting diverse exhibitions and cultural events, the museum contributes to the cultural landscape of Beijing. It offers an accessible platform for both emerging and established artists, while also engaging the public in the ongoing dialogue about art, creativity, and aesthetic values.

Location and Accessibility

The museum is conveniently located in Dongcheng District (东城区), Beijing, providing easy access to the central city area. It is situated near major transportation routes and is within walking distance from several subway stations, making it a prime destination for both locals and tourists interested in experiencing the best of contemporary Chinese art.