Shantou (汕头) is a famous overseas Chinese hometown, coastal city, and one of the core cultural centers of Chaoshan (潮汕). Covering Jinping District (金平区), Longhu District (龙湖区), Haojiang District (濠江区), Chenghai District (澄海区), Chaoyang District (潮阳区), Chaonan District (潮南区), and Nan'ao County (南澳县), the city has developed a rich festival tourism system combining traditional Chaoshan seasonal festivals, village temple fairs, folk rituals, ethnic minority cultural activities, large-scale cultural exhibitions, and island tourism events.
With strong community participation and authentic local traditions, Shantou is one of the best destinations in South China for travelers who want to experience traditional Chinese folk culture, overseas Chinese heritage, intangible cultural heritage, and coastal lifestyles.
Seasonal Festival Calendar and Tourism Highlights
Spring Festivals: The Peak Season for Chaoshan Folk Culture
From the first lunar month to the third lunar month, Shantou enters the busiest traditional festival season of the year. Spring Festival celebrations, Lantern Festival activities, the Chaoyang Shuangzhong Culture Festival (潮阳双忠文化节), Mazu Birthday celebrations (妈祖诞辰), and village temple parades are held throughout the city.
During this period, the Shantou Small Park Historic District (小公园开埠区) becomes a major cultural stage featuring Yingge Dance (英歌舞), traditional horse dances, dragon and lion dances, Chaozhou percussion performances, and folk art exhibitions. The Chaoyang Shuangzhong Culture Festival (潮阳双忠文化节) is one of the most spectacular Chaoshan folk events, attracting thousands of performers and visitors with large-scale processions, Yingge Dance teams, colorful flags, and traditional music.
Nan'ao Island (南澳岛) hosts coastal folk activities such as fishing lantern festivals, while villages in Chenghai (澄海) and Chaonan (潮南) organize traditional parades, opera performances, and food markets. This period is considered the best time for visitors who want to experience authentic Chaoshan customs.
Summer Events: Dragon Boat Culture and Coastal Tourism Activities
From the fourth to sixth lunar months, Shantou's festivals focus on water culture, dragon boat traditions, and coastal leisure activities.
The Dragon Boat Festival (端午节) is celebrated with traditional dragon boat races along the Lianjiang River (练江), especially in Chaoyang (潮阳) and Chaonan (潮南). Traditional wooden dragon boats compete on the water, accompanied by Chaozhou music performances, folk shows, and local food experiences.
During summer, Shantou also hosts cultural and commercial exhibitions such as the Chaoshan Food and E-commerce Industry Expo (潮汕食品电商产业博览会), attracting food lovers, business visitors, and buyers interested in Chaoshan specialties.
Nan'ao Island (南澳岛) becomes a popular summer destination with beach music festivals, surfing events, paddleboard activities, and seaside markets, combining traditional culture with modern coastal tourism.
Autumn Festivals: Heritage, Ancestor Culture and Cultural Exhibitions
From the seventh to ninth lunar months, Shantou's festival activities emphasize ancestor worship, traditional culture, and cultural exhibitions.
Important events include Zhongyuan Festival rituals (中元节), Chaoyang clan ancestor ceremonies (潮阳祭祖活动), Mid-Autumn Moon Worship and Tile Tower Burning Festival (中秋拜月娘烧瓦塔), and the Nine Emperor Gods Festival at Sheng'an Building (盛安楼九皇斋节) in Chenghai (澄海).
The Confucius Worship Ceremony (祭孔大典) held around September 28 showcases traditional Chinese ritual culture through ancient music, ceremonial performances, and Confucian cultural education.
During the National Day holiday, Shantou organizes folk culture exhibitions featuring intangible cultural heritage crafts, traditional costumes, nostalgic markets, and Chaoshan cuisine displays.
Winter Festivals: Overseas Chinese Heritage and Traditional New Year Customs
From the tenth lunar month to the end of the year, Shantou focuses on overseas Chinese culture, food festivals, and traditional Chinese New Year customs.
The Overseas Chinese Expo and World Chaoshan Cuisine Conference (华侨华人博览会暨世界潮汕菜大会) is one of the city's major annual cultural and business events, bringing together overseas Chaoshan communities, chefs, entrepreneurs, and cultural organizations.
The Winter Solstice Festival (冬至) is especially important in Chaoshan culture and is often described as “Winter Solstice is as important as the New Year.” Families gather for ancestor worship and traditional meals.
Before the Lunar New Year, local communities hold traditional activities including sending off the Kitchen God, preparing New Year goods, temple celebrations, and cultural performances. The Shantou Small Park Historic District (小公园开埠区) often hosts festive lighting displays and cultural shows.
Ethnic Minority Cultural Festivals in Shantou
Although Shantou is mainly inhabited by the Chaoshan Han community, the city also preserves traditional culture of the She ethnic group (畲族), especially around Chenghai (澄海). She culture in Shantou is closely connected with the wider Phoenix Mountain She traditions in eastern Guangdong.
She March 3 Black Rice Festival (畲族三月三乌饭节)
Held on the third day of the third lunar month, the She March 3 Black Rice Festival (畲族三月三乌饭节) is one of the most representative She cultural celebrations.
Visitors can experience traditional She costumes, bamboo pole dances, folk songs, colorful ribbon weaving, and the preparation of black rice and bamboo tube rice. The festival often combines She traditions with Chaoshan intangible cultural heritage activities, creating a unique cultural experience suitable for family travelers and student study tours.
She Troop Summoning Festival (畲族招兵节)
The She Troop Summoning Festival (畲族招兵节) is a rare traditional ceremony and a provincial-level intangible cultural heritage event. It is usually held every several years around the Winter Solstice period.
The ceremony lasts several days and preserves ancient rituals including ancestor worship of Panhu (盘瓠), traditional prayers, She folk songs, martial arts performances, and ethnic costume processions. The Sheng'an Building Ancient Village (盛安楼古寨) in Chenghai (澄海) provides an important cultural setting for visitors interested in ethnic heritage and historical research.
Practical Travel Guide for Shantou Festival Tours
Best Travel Periods for Different Festival Experiences
For travelers focusing on traditional folk culture, the period from the first lunar month to the Lantern Festival is the best choice, when visitors can experience Yingge Dance (英歌舞), temple fairs, and large-scale folk parades.
For coastal tourism and island activities, June to August is ideal for Nan'ao Island (南澳岛), dragon boat events, beach festivals, and marine activities.
For food and cultural exhibitions, visitors can plan around the Chaoshan Food Expo (潮汕食品展), World Chaoshan Cuisine Conference (世界潮汕菜大会), and cultural exhibitions held at the Shantou International Convention and Exhibition Center (汕头国际会展中心).
For ethnic cultural experiences, the She March 3 Black Rice Festival (畲族三月三乌饭节) and She Troop Summoning Festival (畲族招兵节) provide rare opportunities for cultural study tours.
Accommodation and Transportation Tips
During major events such as the Chaoyang Shuangzhong Culture Festival (潮阳双忠文化节), Spring Festival celebrations, and large folk parades, hotels around the Shantou Small Park Historic District (小公园开埠区) and Chaoyang (潮阳) become very popular. Early reservation is recommended.
For city festivals, walking and shared bicycles are often the most convenient choices because many historic streets have temporary traffic controls. For Chenghai villages, She cultural sites, and Nan'ao Island (南澳岛), private transfers, rental cars, or organized tour vehicles provide better flexibility.
Large exhibitions are usually held at the Shantou International Convention and Exhibition Center (汕头国际会展中心), which has convenient public transportation connections.
Festival Etiquette and Travel Notes
Many Chaoshan festivals are traditional religious and community events. Visitors should respect local customs by avoiding touching statues, ritual objects, or offerings, and should not cross procession routes during temple parades.
When visiting ancestral halls, temples, and She cultural ceremonies, visitors should keep quiet and follow local arrangements. Photography should avoid disturbing rituals, especially during worship ceremonies.
For dragon boat races, beach activities, and outdoor performances, visitors should follow safety instructions and stay away from restricted areas.
Festival Food Experiences
Festival tourism in Shantou is closely connected with local cuisine. Visitors can enjoy traditional foods such as Hongtaoguo (红桃粿), Shukeguo (鼠壳粿), Zhiguo rice cakes (栀粿), Chaoshan mooncakes, taro desserts, beef hotpot, braised goose, seafood, and Chaoshan tea.
Ethnic festivals feature special foods such as black rice and bamboo tube rice, while food exhibitions bring together famous Chaoshan specialties including beef balls, preserved vegetables, seafood products, and traditional snacks.
Major Festivals and Events in Shantou
| Festival / Event |
English Name |
Time |
Location |
Main Activities |
Travel Highlights |
| 汕头春节新春系列活动 |
Shantou Spring Festival Events |
Lunar New Year |
Citywide, especially Shantou Small Park (小公园) |
Yingge Dance, lion dance, folk parades, cultural performances, food markets |
Best period to experience Chaoshan New Year traditions |
| 天公生(玉皇大帝诞辰) |
Jade Emperor Birthday Celebration |
Lunar January 9 |
Temples across Shantou |
Worship ceremonies, traditional offerings, prayers |
Authentic local religious culture |
| 元宵节暨小公园元宵灯会 |
Lantern Festival & Small Park Lantern Show |
Lunar January 15 |
Small Park Historic District (小公园开埠区) |
Lantern displays, riddles, folk performances |
Excellent night photography experience |
| 潮阳双忠文化节 |
Chaoyang Shuangzhong Culture Festival (潮阳双忠文化节) |
Lunar February 9 |
Chaoyang District (潮阳区) |
Large folk procession, Yingge Dance, flags, drums |
One of the most spectacular Chaoshan folk festivals |
| 妈祖诞辰庆典 |
Mazu Birthday Celebration (妈祖诞辰) |
Lunar March 23 |
Coastal temples, Nan'ao Island (南澳岛) |
Mazu worship, opera, seafood markets |
Coastal cultural experience |
| 畲族三月三乌饭节 |
She March 3 Black Rice Festival (畲族三月三乌饭节) |
Lunar March 3 |
Chenghai Sheng'an Building (澄海盛安楼) |
She songs, dances, traditional food making |
Ethnic culture and study tour experience |
| 端午传统龙舟盛会 |
Dragon Boat Festival |
Lunar May 5 |
Chaoyang and Chaonan rivers |
Dragon boat racing and folk performances |
Traditional water culture |
| 潮汕电商产业博览会 |
Chaoshan E-commerce Industry Expo |
July |
Shantou Convention and Exhibition Center |
Food products, commerce, cultural displays |
Suitable for food and business travelers |
| 中秋拜月娘暨烧瓦塔活动 |
Mid-Autumn Moon Worship Festival |
Lunar August 15 |
Citywide villages |
Moon worship, tile tower burning, performances |
Traditional family culture experience |
| 澄海盛安楼九皇斋节 |
Sheng'an Building Nine Emperor Gods Festival (盛安楼九皇斋节) |
Lunar September 1-9 |
Chenghai (澄海) |
Ancient rituals, vegetarian culture, folk activities |
Boutique cultural experience |
| 华夏民俗文化周 |
Huaxia Folk Culture Week |
October Holiday |
Shantou Convention and Exhibition Center |
Folk crafts, food exhibitions, cultural performances |
Family-friendly cultural tourism |
| 南澳海岛沙滩音乐节 |
Nan'ao Island Beach Music Festival (南澳岛沙滩音乐节) |
June-August |
Nan'ao Island (南澳岛) |
Music, surfing, beach activities |
Summer coastal vacation experience |
| 畲族招兵节 |
She Troop Summoning Festival (畲族招兵节) |
Every 2-5 years |
Chenghai Sheng'an Building (澄海盛安楼) |
Ancient She rituals, songs, dances, ceremonies |
Rare ethnic cultural heritage event |
| 华侨华人博览会暨世界潮汕菜大会 |
Overseas Chinese Expo & World Chaoshan Cuisine Conference |
December |
Shantou Convention and Exhibition Center |
Overseas Chinese culture, cuisine competitions, exhibitions |
Best event for food and overseas Chinese culture |
Festival Tourism with Yaso Trip
Shantou offers one of the most complete traditional cultural tourism experiences in Guangdong, combining Chaoshan folk festivals, overseas Chinese heritage, ethnic minority traditions, food culture, coastal events, and international exhibitions.
For international visitors, especially overseas Chinese families and students from Southeast Asia, Shantou provides meaningful cultural experiences through ancestral roots, traditional crafts, local cuisine, and community festivals. Yaso Trip can customize festival tours, cultural study tours, family heritage journeys, and overseas Chinese hometown exploration programs with professional guides, transportation, accommodation, and local cultural instructors.