Jilin Wine Culture Museum in Changchun

Official Name: Jilin Provincial Wine Culture Museum (吉林省酒文化博物馆)
Location: No. 9699 Yatai Street, Nanguan District, Changchun (长春市南关区亚泰大街9699号), at the junction of Yatai Street and Weixing Road.

Established in 2012, this is China’s first private 4A-level wine culture museum, built by Baishan Fangda Group with an investment of nearly 200 million RMB. It is also a certified AAAA national tourist attraction.

In 2013, the museum entered the Guinness World Records for the largest collection of liquor bottles in the world, featuring 5,759 bottles across 67 categories. Today, the collection has expanded to nearly 6,000 varieties of domestic and international wines, covering Chinese baijiu, vintage liquor from the 1950s onward, imported spirits, and rare collectible editions.

The museum covers about 3,000㎡ across three floors, making it one of the most concentrated wine culture exhibition spaces in Northeast China.

Opening Hours: 9:00–11:30, 13:00–17:00 (closed during lunch break; open year-round, no weekly closure)
Admission: Free (no reservation required for individuals)
Recommended Visit Time: 1–1.5 hours

Floor Guide & Exhibition Highlights

1F｜National Liquor Hall & Global Spirits Gallery

The first floor introduces China’s modern liquor industry alongside global spirits culture.

Here you’ll find large-scale displays of classic Chinese baijiu brands such as Wuliangye (五粮液), Jiannanchun (剑南春), Yanghe (洋河), Fenjiu (汾酒), and Luzhou Laojiao (泸州老窖). Many bottles date back to the 1960s–1990s, creating a strong sense of nostalgia and industrial history.

A dedicated section showcases Jilin local liquors, including Dehui Daqu (德惠大曲), Yushu Qian (榆树钱), Taonan Xiang (洮南香), Lao Village Head (老村长), and traditional ginseng-infused and deer antler medicinal wines from the Changbai Mountain region.

The international spirits zone features French wines, Scotch whisky, vodka, and brandy collections from around the world.

A tasting corner near the entrance offers small samples and local liquor products for visitors interested in exploring regional flavors.

2F｜National Treasure Collection Hall (Core Highlight)

This floor is the heart of the museum and contains its most valuable collections.

The Moutai Special Exhibition Zone (茅台专属展区) displays 164 bottles of Moutai produced from 1960 to the present. Highlights include commemorative editions for national events, aerospace launches, and World Expo releases.

The most valuable piece is the 1915 Panama International Exposition Vintage Moutai, a legendary bottle valued at over one million RMB, preserved in a sealed glass display case.

Other highlights include discontinued national liquors, rare award-winning editions, and ceremonial state banquet wines from the 1980s.

The Ancient Wine Vessel Gallery traces the evolution of Chinese drinking culture, from Neolithic pottery vessels and bronze wine containers to Ming and Qing dynasty ceramic flasks, offering a full timeline of Chinese brewing history.

3F｜Industrial Heritage & Folk Wine Culture

The third floor focuses on the development of Baishan Fangda Group and the broader folk traditions of Northeast China’s brewing culture.

Visitors can see reconstructed old-style distilleries, grain storage systems, and traditional brewing tools used in historical liquor production.

The Northeast Folk Wine Culture Zone presents Manchu shamanic ritual drinking traditions, Korean ethnic rice wine culture, and historical drinking customs brought by settlers during the “Chuang Guandong (闯关东)” migration period.

Must-See Highlights

The museum’s key treasures include:

• The 1915 Panama Exposition Vintage Moutai (巴拿马万国博览会陈年茅台) – the signature national treasure
• Series of commemorative Moutai editions (national founding, military, aerospace themes)
• Rare 1970s Wuliangye and Fenjiu bottles in pristine condition
• Early PRC-era Jilin liquors such as Dehui Daqu and Taonan Xiang
• Antique ceramic wine vessels from the Qing and Ming dynasties

Transportation Guide

Public Transport

• Bus 246: Get off at Sanlingyi Budui Station (三〇一部队站), 200m walk
• Bus 193 / 136 / 161: Get off at Yatai Street & South Ring Road intersection, 5-minute walk
• Metro Line 5: Nanxi Station, then 10-minute taxi ride (~3 km)

By Car

Navigation: Jilin Provincial Wine Culture Museum (吉林省酒文化博物馆)
Free on-site parking available (~80 spaces). Weekdays are usually easy for parking, while weekends are best visited before 9:00 AM.

Travel time:

• From Changchun Railway Station: ~30 min
• From Changchun West Station: ~40 min
• From Longjia Airport: ~45 min

Recommended Changchun Itineraries

A popular Jingyue cultural route connects the city’s top attractions in one day:

Morning: Jilin Provincial Museum (吉林省博物院)
Lunch: Jingyue University Town
Afternoon: Jilin Province Natural History Museum (吉林省自然博物馆)
Evening: Visit Wine Culture Museum for tasting and relaxed exploration

Another option combines urban highlights:

• Puppet Emperor’s Palace Museum (伪满皇宫博物院)
• Guilin Road Food Street
• South Lake Park (南湖公园)
• Wine Culture Museum in the afternoon

For food-focused travelers, the museum pairs naturally with nearby Northeastern cuisine restaurants serving dishes like Guobaorou (锅包肉) and iron pot stew (铁锅炖).

Travel Tips

The museum offers guided tours at 10:30 and 14:30, with special explanations focused on the second-floor Moutai collection. International visitors can join by registering with a passport at the entrance.

Photography is allowed in most areas, but flash and tripods are not permitted, especially in the high-value exhibition halls.

The building is temperature-controlled year-round, making it suitable for visits in any season. However, the museum closes daily from 11:30 to 13:00, so timing is important.

Sampling liquor at the tasting zone is optional and not required for entry.

Suitable Visitors

This museum is especially popular among wine collectors, cultural travelers, Northeast China heritage enthusiasts, and visitors interested in Chinese baijiu history and industrial culture.