Yaso Travel Union

 Invitation from 2023 China (Tianjin) Tourism Industry Exposition

 Invitation from 2023 China (Tianjin) Tourism Industry Exposition

 Invitation from 2023 China (Tianjin) Tourism Industry Exposition

 Invitation from 2023 China (Tianjin) Tourism Industry Exposition

 Invitation from 2023 China (Tianjin) Tourism Industry Exposition

 Invitation from 2023 China (Tianjin) Tourism Industry Exposition

 Invitation from 2023 China (Tianjin) Tourism Industry Exposition

 Invitation from 2023 China (Tianjin) Tourism Industry Exposition

 Invitation from 2023 China (Tianjin) Tourism Industry Exposition

 Invitation from 2023 China (Tianjin) Tourism Industry Exposition

China's 2019 inbound tourism revenue expected to surpass 130 bln USD

A Leading Global Tourism Integration Platform

Yaso Travel Union (亚索旅盟) is a comprehensive international tourism service platform dedicated to connecting China with global travel markets. It focuses on inbound tourism development, travel trade integration, and cross-border cultural tourism exchange. Positioned as a “bridge between China and the world,” the platform plays a key role in helping international travel agencies access China’s tourism resources while supporting Chinese destinations in reaching global markets.

Unlike traditional travel agencies, Yaso Travel Union operates as a multi-layered tourism ecosystem, combining destination marketing, international travel networking, event organization, and tourism product development under one unified system.

Global Network and Operational Structure

Yaso Travel Union has developed a strong international operational network with offices and teams across multiple regions, including China and Southeast Asia.

Its core entities include:

• Yaso Travel Union (Shanghai) Cultural Communication Co., Ltd.
• Yaso Travel (Yunnan) Co., Ltd.

The organization is headquartered in Kunming, with operational branches in major Chinese tourism hubs such as Lijiang, Xishuangbanna, Chengdu, Beijing, Shanghai, and Hong Kong, as well as international offices in Malaysia, Singapore, Thailand, and Laos.

This global structure enables seamless coordination between inbound tourism suppliers and international travel trade partners, ensuring efficient communication and product development across regions.

Core Business Scope and Tourism Ecosystem

Yaso Travel Union operates across the full tourism industry value chain, building a complete system that integrates resources, marketing, operations, and service delivery.

Its business scope includes:

• International tourism marketing and destination promotion
• Cultural exchange program organization
• Travel product development and itinerary planning
• Ticketing and travel agency services
• Exhibition and tourism conference management
• Digital tourism marketing and advertising services
• Experience-based tourism activity planning
• Educational tourism and cultural study tours
• Tourism consulting and destination development support

In addition, the platform is actively involved in promoting Yunnan tea culture tourism, especially through premium tea brands such as Pu’er tea (普洱茶), Dianhong black tea (滇红茶), and ancient tree white tea (古树白茶), combining tourism with cultural product development.

Global Travel Trade System and Digital Connectivity

One of the most important innovations of Yaso Travel Union is its Global Travel Trade System, designed to simplify cooperation between international and Chinese travel agencies.

Through this system:

• Overseas travel companies can directly access Chinese tourism destinations
• Chinese travel agencies can quickly connect with international partners
• Tourism product development becomes more efficient and targeted
• Middlemen are reduced, improving operational efficiency and cost structure

The platform also collaborates with global digital ecosystems and marketing channels such as international online platforms and social media networks, strengthening the global visibility of Chinese tourism destinations.

Founder & Chairman – Charlie Lee (李如灿)

A Veteran of Nearly 20 Years in Tourism Industry

Charlie Lee (李如灿), founder and chairman of Yaso Travel Union, is a highly experienced tourism industry entrepreneur with nearly two decades of expertise in inbound tourism development, cultural tourism marketing, and international travel trade cooperation.

He has dedicated his career to building a global inbound tourism network connecting China and international markets, with a strong focus on sustainable tourism growth and cultural exchange.

Career Development and Industry Contributions

Charlie Lee began working in the tourism industry in the early 2000s, focusing on inbound tourism operations and cross-border travel cooperation.

Key milestones include:

• Establishing early tourism business ventures in Yunnan
• Founding Yaso Travel Union in 2008
• Leading international tourism exchange projects across Asia, Europe, and the Middle East
• Organizing large-scale global travel trade events in China

In 2016, he led a landmark initiative bringing over 350 travel professionals from 22 countries to Zhangjiajie (张家界), marking one of the earliest large-scale international inbound tourism cooperation events in China.

Tourism Philosophy and Vision

Charlie Lee advocates a tourism philosophy centered on:

• Customer-first experience design
• Cultural immersion and exchange
• Innovation in travel product development
• Mutual benefit between global tourism partners

He strongly believes that tourism is not only an economic industry but also a cultural communication bridge between nations.

His personal passion for outdoor exploration—such as hiking, trekking, and nature travel—has influenced Yaso Travel Union’s product development direction, including:

• Self-driving adventure tours in Yunnan and Tibet
• Cultural heritage exploration routes
• Tea culture journey experiences
• Educational and experiential study tours

Global Industry Influence and Partnerships

Yaso Travel Union has built long-term cooperation with:

• International travel trade organizations
• National and regional tourism boards in China
• Global digital platforms and media networks
• Airlines, destination management companies, and tour operators

Through these partnerships, the platform helps:

• Promote Chinese destinations internationally
• Attract global inbound tourism flows
• Strengthen China’s position in global tourism supply chains

Flagship International Tourism Activities

Yaso Travel Union has organized and hosted numerous large-scale tourism forums and international travel trade events, including:

• Zhangjiajie World Travel Trade Conference
• Tianjin Global Travel Trade Exchange Forum
• Guilin Tourism Transformation Forum
• Zhengzhou International Tourism City Summit
• Shanxi Inbound Tourism Innovation Forum
• Malaysia–Singapore China Inbound Tourism Roadshows

These events bring together global travel professionals to discuss tourism trends, destination marketing strategies, and cross-border cooperation opportunities.

Core Advantages of Yaso Travel Union

1. Global Resource Integration

A wide network of travel partners across more than 20 countries, connecting global inbound and outbound tourism markets.

2. Strong Industry Experience

Nearly 20 years of operational experience in inbound tourism and international travel trade event management.

3. Full-Service Tourism Ecosystem

End-to-end services covering marketing, product development, destination management, and international cooperation.

4. Innovation in Tourism Systems

Development of the Global Travel Trade System and advanced inbound tourism models focused on immersive travel experiences.

Future Development Vision

Yaso Travel Union aims to continuously strengthen its position as a global tourism resource integration platform, with a clear long-term vision:

• Expanding international inbound tourism networks
• Enhancing digital tourism marketing capabilities
• Developing high-quality immersive travel products in China
• Strengthening global travel trade cooperation
• Promoting Chinese culture through tourism worldwide

Ultimately, Yaso Travel Union aspires to become a world-leading tourism exchange and cooperation platform, enabling deeper understanding between China and the global community through travel and cultural experiences.